Streets as Stages
An AR layer turning underused urban corridors into community theatre.
Challenge
Underused city corridors were read as dead space: high footfall, no reason to stop, and no mechanism for residents to programme them.
Approach
We mapped twelve corridors with resident researchers, then prototyped an AR layer that lets any group stage a performance, exhibition or story walk in a licensed slot. Council partners co-wrote the permissions model alongside the build.
Outcome
Twelve cities now run the layer as part of their cultural strategy, with residents programming the majority of slots and dwell time in pilot corridors more than doubling.