Systems · Innovation · Design Suite

imaginationexist outside thebox.

A systems innovation and design suite bridging community wisdom and corporate intelligence through immersive strategy, products and services.

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A systems-innovation studio bridging community wisdom and corporate intelligence. Pick a thread:

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Trusted across community & corporate worlds

CIVIC LABBOOM XRFOLGERSDIGITAL OCEANMARKETOROOTS&ROUTESLOOM OSNORTH STARSTUDIO ATLASBLOCK FUNDCIVIC LABBOOM XRFOLGERSDIGITAL OCEANMARKETOROOTS&ROUTESLOOM OSNORTH STARSTUDIO ATLASBLOCK FUND

01 — Services

Building outside every box.

Four interlocking practices. One conviction: the future is designed at the edges.

02 — Work

Selected portfolio.

A small slice of projects bridging culture, capital and code.

Civic XR01

Streets as Stages

An AR layer turning underused urban corridors into community theatre.

Spatial designCouncil partnership12 cities

Challenge

Underused city corridors were read as dead space: high footfall, no reason to stop, and no mechanism for residents to programme them.

Approach

We mapped twelve corridors with resident researchers, then prototyped an AR layer that lets any group stage a performance, exhibition or story walk in a licensed slot. Council partners co-wrote the permissions model alongside the build.

Outcome

Twelve cities now run the layer as part of their cultural strategy, with residents programming the majority of slots and dwell time in pilot corridors more than doubling.

Full case study
Corporate Programme02

Boardroom to Block

Executive immersion programme placing C-suites inside the communities they fund.

StrategyCurriculumMeasurement

Challenge

A funder's leadership team made community investment decisions from dashboards, with no direct contact with the places receiving the money.

Approach

We designed a four-month immersion programme pairing each executive with a grassroots organisation, wrapped in a curriculum on power, proximity and listening, plus a measurement framework agreed before anyone stepped out of the boardroom.

Outcome

Funding decisions shifted toward longer, less restricted grants, and the programme is now a standing requirement for incoming leadership.

Full case study
Product03

Loom OS

Operating system for grassroots collectives — funding, scheduling, story capture.

SaaSCo-designedOpen source

Challenge

Grassroots collectives were running on group chats and spreadsheets, losing funding deadlines and the evidence of their own impact.

Approach

We co-designed an operating system with eight collectives: funding pipeline, shared scheduling and lightweight story capture, built open source so no one is locked in or priced out.

Outcome

Collectives report far less admin per week, a materially higher rate of completed funding applications, and a growing library of stories they own.

Full case study
Brand04

Roots & Routes

Identity system for a pan-African diaspora investment platform.

IdentityMotionWeb

Challenge

A pan-African diaspora investment platform had serious products and a visual identity that read like a generic fintech startup.

Approach

We built an identity system rooted in textile geometry and oral-history typography, extended into motion and a web presence that explains returns and risk in plain language across three regions.

Outcome

Sign-up completion improved sharply after relaunch, and the system now carries the brand across app, print and events without redraws.

Full case study

03 — Impact

Explore our impact.

We measure success in shifted systems, not vanity metrics. Every engagement ends with capital, knowledge, or power moving somewhere new.

See how you can get involved→
47
Communities served
18
Corporate, public sector & VCSE partners
5
Countries
£2M
Capital re-routed

05 — FAQ

Questions, answered.

A few things people ask before getting in touch. If yours isn't here, just send it over.

  • We start with a mapping sprint of your current system, surface the constraints nobody named, then design and prototype interventions with your team. Most engagements run six to twelve weeks.

  • No. We work across services, operating models, brand and physical experiences — anywhere a system shapes how people behave.

  • Always preferred. We embed with your people so the thinking stays in the building after we leave.

  • Founders, cultural institutions, public-sector teams and scale-ups who know the obvious answer isn't the right one.

  • Some of our work sits under NDA. Tell us what you're solving and we'll walk you through the closest comparable case.

  • We agree on the signals that matter before we start — adoption, cycle time, cost to serve, reach — and track them through the engagement rather than reporting at the end.

  • You'll hear back within two working days with a short read on the problem and a suggested first conversation.

  • We scope to the problem, not a price list. Share the constraint you're working within and we'll be straight with you about fit.

04 — Contact

Let's build something boxless.

Tell us about your community, your corporate brief, or the question you're sitting with.